Justin Howell is building future-forward brands and systems at the intersection of culture, technology, and design. He specializes in brand strategy and creative technology for consumer brands, spanning innovative start-ups, tourism, hospitality, and enterprise-level solutions.

Based in Lexington, Kentucky—and rooted in Appalachia—Justin blends grit, resilience, and storytelling tradition with forward-thinking design and boundary-pushing vision to build brands that move at the speed of culture.